From a list of their brands, to details on their team and their dedication to diversity and inclusion, you can find it all on this page. You can find everything you’d want to know about Morning Brew on their About Us page. A little further down, you'll find three essential principles that guide how they interact with each other as colleagues and how they carry out their work. Morning Brew Morning Brew “informs, educates, and empowers the leaders and decision-makers of today and tomorrow on the business world, money, and their career.” With this in mind, the page’s primary focus is to convey the company's mission. It also confirms how committed Tarte is to using natural and safe ingredients in their cosmetics. Showcasing the natural ingredients that go into making their products is an excellent way to generate trust with their consumers. Tarte shows us its humble beginnings to now being a massive company with a global following. The page includes a timeline starting from when Tarte was founded until now. With a bold statement and a fun design, Tarte Cosmetics’ About Us page certainly catches the eye. Davis Smith, the founder of the company, spent his formative years in Ecuador, and a mountain he grew up near helped inspire the business's moniker.īy first sharing the origin of the brand name, the company can talk about the personal connection to South America and tie back into their various charitable missions. The main concept the company wants you to take away is its commitment to creating sustainable outdoor clothes and doing good. The origin of Cotopaxi’s name is an excellent spot to begin explaining the company's history. Moz is transparent about its humble beginnings, how it received funding, and most importantly, how it switched to the company’s core values of what it does best - search.Ī company's true character shines through in the memories and associations its name conjures up. In addition, the About Us page on Moz has clear headers, short blurbs, and a few pictures to help break up the text. At first glance, the clear mission statement attracts your attention and lets you know what is important to the company and how they view marketing. There are all different types of companies represented too, from simple-yet-effective designs to more complex examples.Ī lot has changed since Moz was founded in 2004, so a rebranding was in order. To give you some ideas, here are some samples to check out. So, what exactly do these pages look like when they’re done well? Generally, they’re found in website footers:Įvery company claims to have core values and some kind of differentiator that makes them different than other companies out there.īut, no other company on Earth shares your exact story or your specific reason for being in business in the first place.Ĭonveying that difference and giving people a reason to care about you more than your competition can make the difference between someone making a one-time purchase and forgetting who you are, to becoming a loyal brand advocate.Ĭertainly, that’s a lot of weight to put on one website page, and it takes more than just one page to become a beloved brand (like having a good product and an actual mission, things no amount of content can cover up).īut, they do help, and they’re great because they let you put that story front and center.ĥ0 About Us Page Examples To Inspire Your Own Essential pages for establishing who you are and what you’re about.Get it right, and they go from a line item no one looks at, to an essential element of telling your company’s story. That’s selling those pages short, though. But, because of this, they’re occasionally treated like nondescript pieces of content, created to fulfill a requirement on a checklist. That sounds straightforward enough, right? In simplest terms, it’s a page on your website that explains what your business does. The Purpose Of An About Us Page What Is An About Us Page? It lays out fields for everything you’ll need to hand over to a developer to get your page created.ĭownload it now, then learn how to put it to use in this post. So, rather than create one from scratch, why not snag this free template instead? Writing your page will most likely start with a simple Word doc.
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